Marketing & Growth

15 marketing skills for site audits, copywriting, email sequences, ad campaigns, and competitive intel reports.

20 skills for keyword research, content writing, technical audits, and rank tracking with E-E-A-T frameworks.

Skill ecosystem for blog content creation and optimization, dual-tuned for Google rankings and AI citations.

Analyzes won and lost deals to identify pattern differences in positioning, objections, pricing, and product fit. Use when the user asks for win-loss insights.

Designs KPI dashboards, reporting views, and metric ownership for marketing teams. Use when the user asks what to track, how to structure reporting, or which metrics to prioritize.

Generates briefs for UGC creators with hooks, content requirements, dos and don'ts, and CTA direction.

Plans community growth strategies for Slack, Discord, forums, customer groups, and ambassador spaces. Use when the user asks to grow or activate a brand community.

Optimizes backlink strategy, outreach targets, linkable assets, and link-gap plans. Use when the user asks for backlink analysis, link-building strategy, digital PR backlink ideas, or…

Plans retention campaigns, activation nudges, churn prevention, and re-engagement flows. Use when the user asks to improve retention or lifecycle performance.

Optimizes local SEO strategy, profiles, landing pages, and review flows. Use when the user asks for local search visibility improvements.

Builds keyword clusters, topic groups, and content maps for SEO programs. Use when the user asks for keyword grouping, topic clusters, or content architecture.

Writes SEO- and GEO-aware blog posts for any website from a topic, keyword, brief, or existing outline.

Terse "caveman" replies: strip filler, articles, hedging; fragments and short synonyms OK; technical terms and code blocks unchanged.

Writes email campaigns, sequences, and one-off lifecycle emails for acquisition, activation, nurture, sales, launches, and retention.

Writes and rewrites pricing pages, plan summaries, FAQs, and pricing rationale. Use when the user asks to improve pricing-page clarity, conversion, plan comparison, or objection handling.

Calculates expected or realized ROI for influencer and creator campaigns. Use when the user asks to estimate campaign returns, model CAC and ROAS, forecast revenue from creator tiers, compare…

Writes upsell and cross-sell messaging for email, in-app, and sales surfaces. Use when the user asks to promote upgrades or adjacent offers.

Vertical short-form video editing workflow using Palmier Pro (the local desktop NLE controlled via MCP) instead of Descript.

Plans social media campaigns across organic and paid channels. Use when the user asks for a social launch plan, campaign concept, posting sequence, platform mix, theme development, or coordinated…

Creates SEO content briefs with search intent, outline, subtopics, FAQs, and internal-link ideas. Use when the user asks for a content brief before writing.

Optimizes internal linking across a website by reviewing sitemap files, identifying target pages, and recommending relevant source pages, anchor text, and link placement.

Improves existing website, landing page, product page, or blog content for clarity, conversion, SEO, and GEO.

Plans promotion for virtual and in-person events across email, social, partners, and landing pages. Use when the user asks to market an event, plan event promotion, or drive event registration.

Plans CRM segments for lifecycle campaigns, lead qualification, and personalization. Use when the user asks how to segment contacts or users.

Defines brand voice, tone principles, writing rules, and example rewrites. Use when the user asks to document or refine a brand voice system.

Generates paid ad copy for Meta, Google, TikTok, LinkedIn, and other paid channels. Use when the user asks for ad headlines, primary text, hooks, creatives angles, retargeting copy, paid social…

Builds a creator sourcing strategy and discovery brief for influencer campaigns, ambassador programs, UGC pipelines, and affiliate recruitment.

Builds customer personas for messaging, campaigns, and product marketing. Use when the user asks to define target audience, segment buyers, document pains and motivations, create ICPs, or turn market…

Maps acquisition, nurture, conversion, and retention funnel stages with asset and KPI requirements. Use when the user asks to design or diagnose a marketing funnel.

Clarifies and sharpens the positioning of a product, service, or offer. Use when the user asks to improve value proposition, define target buyer, articulate differentiation, reposition an offer…

Audits pages and funnels for conversion friction, messaging gaps, trust issues, and CTA problems. Use when the user asks for CRO audits or conversion improvement recommendations.

Generative Engine Optimisation (GEO) and SEO for websites. Analyze keywords, generate schema markup, improve AI-search citation visibility, and strengthen search foundations for Google, Bing…

Plans review acquisition systems, customer prompts, timing, and response frameworks. Use when the user asks to generate more reviews or improve review quality.

Builds content calendars for blogs, social, newsletters, and integrated campaigns. Use when the user asks for a monthly or quarterly content plan, editorial calendar, campaign cadence, theme…

Generates a complete influencer marketing campaign brief from a one-line input. Covers target audience, campaign goal, platform strategy, content formats, KPI framework, budget tiers, creator…

Writes and rewrites landing pages for products, services, offers, launches, and campaigns. Use when the user asks for landing page copy, hero sections, section-by-section messaging…

Designs marketing, customer, and research surveys with useful question flow and bias reduction. Use when the user asks to create surveys or feedback forms.

Creates a structured influencer or creator campaign plan from a goal, budget, launch window, or product brief.

Writes feature announcements for email, in-app, changelog, social, and launch pages. Use when the user asks to announce a product update.

Plans product-launch messaging, channel rollout, assets, and post-launch follow-up. Use when the user asks for a launch plan or launch copy.

Writes one-pagers, battlecards, call sheets, objection docs, and enablement copy for sales teams. Use when the user asks for sales collateral.

Writes partnership outreach emails, proposals, and co-marketing pitches. Use when the user asks to contact partners, propose collaborations, or create outreach sequences.

Designs newsletter strategy, editorial mix, recurring sections, and growth loops. Use when the user asks to start or improve a newsletter program, define editorial calendar, or plan newsletter growth.

Converts a campaign brief into a practical creator search workflow with search filters, query logic, platform choices, and shortlist rules.

Creates lead magnet concepts and drafts for B2B and B2C marketing. Use when the user asks for ebooks, checklists, templates, worksheets, calculators, playbooks, or downloadable resources designed to…

Generates conventional commit messages by analysing staged git

Plans affiliate programs including commission structure, recruitment, incentives, tracking, and enablement. Use when the user asks to launch or improve an affiliate program.

Designs referral programs with incentives, triggers, copy hooks, and operational rules. Use when the user asks to launch or improve referrals.

Synthesizes market research, interviews, and notes into findings, themes, and recommendations. Use when the user asks to summarize or distill market research.

Plans webinar funnels including registration pages, reminder emails, webinar structure, follow-up, and offer conversion. Use when the user asks to plan or market a webinar.

Writes customer case studies, success stories, and proof-driven narratives. Use when the user asks to document customer outcomes, turn results into a case study, create proof assets for sales and…

Analyzes how competitors position themselves and distills messaging gaps, overlaps, and differentiation opportunities.

Writes demo scripts for sales, onboarding, and product marketing. Use when the user asks for demo talk tracks, walkthrough scripts, or narrative demos.

Writes press releases for launches, milestones, product updates, partnerships, and funding announcements. Use when the user asks for a release, media announcement, or launch PR copy.

Evaluates creators for audience fit, engagement quality, authenticity, brand safety, and campaign readiness.

Designs testimonial collection workflows, interview prompts, quote extraction, and proof-asset plans. Use when the user asks to collect customer proof or turn feedback into testimonials.

SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search…

Apply UX thinking to product decisions, flows, and copy. Use this skill when the user asks to improve user experience, review flows, write UX copy, reduce friction, simplify onboarding, audit…